Why You Need to Register Your Trademark
If you want a business identity that will last and have an advantage in today’s marketplace, then it is important to get your trademark registered. And this is the most affordable and fastest way to do so. If you want to secure your intellectual property rights, you need to know the importance of having a trademark. There are a lot of exclusive rights afforded to the owner of a registered trademark. With a registered trademark, you will get all these benefits below.
There will be many things exclusive to your business if you have a registered trademark. A registered trademark will enable you to protect the rights to your brand or logo. Your trademark registration will tell everyone that you are the official owner of the brand so others cannot use a matching or similar mark of the same goods and services. If someone misrepresents or breaks your intellectual property rights then you have all the protection you can get since this trademark is protected.
You can take legal action against a person or company who violates your trademark rights. People will know that you have rights over your trademark if you have trademark registration. Using your trademark without consent can subject the third party to legal action.
If you have a brand that is secured by trademark registration then you have a reliable legal foundation to build the reputation of your business in the marketplace. If your trademark is registered in other countries, whatever country it is registered in will help you create brand awareness in that place. Lifespan of your business increases with your trademark registration which means that your customers will also increase their trust in your business.
The most important advantage of trademark registration is nationwide priority, and for international trademark registration, international priority. With this priority you can have extensive protection of your trademark and you will have its exclusive international ownership. Filing for trademark application will protect the priority date for the future security of your trademark. When you first use your trademark in trade that provides you with nationwide and international priority, that is the priority date, but the exception here is for companies that have filed a trademark before you.
You will have the right to use the “R” symbol once you have registered your trademark. Registration and protection is afforded to brands with the R symbol. It is only companies that have legally registered that are allowed to use the symbol, and you can be subject to legal action if you use it inappropriately.
If you register your trademark, you have a level of control over your domain names and you can effectively regulate similar URL registrations. You can then avoid using a similar www domain name with it. It is important to remember that even if you have a domain name and a business name, trademark registration is still important.