Lululemon uses social media including FacebookTwitter and Instagram as one of its main methods of marketing the company and its products. There were complaints about lululemon's clothing being poor quality with some items being "too sheer," as well as having holes appear and falling apart after a few uses. It has been argued that Lululemon uses a holistic guerrilla marketing approach, through which wearing Lululemon clothing is linked to feeling like part of a larger community. VancouverBritish ColumbiaCanada. Retrieved 10 December EDT June 10,
Retrieved 10 December
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On November 20,lululemon filed a notice of voluntary dismissal in the Delaware courts based upon a private settlement agreement reached between the parties that dismissed the suit. Retrieved April 10, Archived from the original on April Learn how and when to remove this template message. Lululemon is a self-described yoga -inspired athletic apparel company for women and men.